The Raisins The Sun-Maid

Where would this blog be without a massive infusion of dried fruits? From sun-soaked South Africa to the mediteranean climes of California dried fruits have been sent out to the entire world. Without them where would be the the Plum Pudding, the Birthday Cake the Christmas Cake and the Mince Pie? These pages come from a pamphlet issued by the California Raisin Advisory Board around the late seventies, early eighties.

In 1873, Francis T. Eisen planted an experimental vineyard of Muscat grapes on 25 acres along Fancher Creek, just east of Fresno, California.

Once raisins were established as a marketable crop which grew and dried well under the Californian sun, raisin grape-growing areas expanded rapidly in the late 19th century.

Packing houses quickly became a vital link between the grower and the consumer, employing hundreds of people. These facilities received the sun-dried raisins from growers, and stored, processed, packaged, and shipped throughout the United States.

When the transcontinental railroad was completed in 1869, farmers and growers were able to quickly transport products from the West to new markets and the earliest successful efforts to form a cooperative business by raisin growers began in 1898.

By 1903 a privately owned cooperative of raisin growers had become the largest raisin and dried fruit processor in the world, producing 120 million lbs of raisins a year and was established in 1912 as the California Associated Raisin Company. In 1915, the brand name Sun-Maid, coined by advertising executive E.A. Berg and was adopted by the organization in 1922 and re-branded as the Sun-Maid Growers of California to identify more closely with its nationally recognized brand. The Sun-Maid cooperative comprised some 850 family farmers growing raisins within a 100 mile radius of the processing plant.

Packaged in a red box featuring the iconic ‘Sun-Maid Girl’ wearing a red sunbonnet, the raisins are picked at harvest time, usually late August to early September having beem dried naturally in the sun, either by hand-picking and laying them out or by allowing them to dry-on-the-vine for mechanical harvesting, after some fourteen days, they are processed, packaged and shipped to customers around the world.

Today Sun-Maid produces more than 200 million lbs of natural raisins along with line of dried fruit, such as figs, dates, cranberries, apples, prunes, apricots and tropical fruits. Sun-Maid also packs yogurt-covered raisins, such as those dipped in dark chocolate, vanilla, orange cream, strawberry-Greek and cherry-chocolate flavoured yogurt.

In 1964, further modernization and growth led to the construction of, and move to, a new facility in Kingsburg. The 640,000-square-foot facility sits on more than 100 acres some 20 miles south of Fresno. To this day, the Kingsburg plant serves as the headquarters of the Sun-Maid Growers of California.

The original “Sun-Maid Girl” was a real person named Lorraine Collett. The Sun-Maid girls promoted the raisin industry at the 1915 Panama–Pacific International Exposition by handing out raisin samples to visitors while wearing white blouses with blue piping and blue sunbonnets.

In May 1916, company executives agreed Collett would become the personification of the company.

Her image with sunbonnet and tray of grapes was updated in 1956 and again in 1970, using drawings made a decade earlier of company employee Delia von Meyer although Collett continued to make special appearances as the original Sun-Maid Girl until her death at 90.

 

 

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The Origins Of Vegetarianism

The images illustrating this article are from Womans Own magazine of the forties and early fifties when vegetarianism was still somewhat of a new fangled fad to the average family. The health benefits were being widely promoted but the old ideal that a meal was incomplete without meat still prevailed and was going to take some time to modify. Oddly enough wartime rationing in Europe as a whole had inadvertantly aided the cause.

The deliberate avoidance of flesh eating has appeared sporadically throughout the ages either as a temporary purification or as qualification for a ritual priestly function. Around the middle of the 1st millennium BC it crept more or less simultaneously into India and the eastern Mediterranean.

In the Mediterranean the avoidance of flesh is first recorded as a teaching of Pythagoras of Samos (530 BC) and his followers. The Pythagoreans also rejected beans and mallows, possibly influenced by Egyptian priestly customs in the Fertile Crescent. The Pythagoreans claimed that the sphere of all animal existence was a basis for human benevolence toward other creatures,  and that as such they should not be killed for food.

Many of the pagan philosophers, from Plato and Epicurus to Plutarch recommended a fleshless diet since the idea carried with it a condemnation of bloody sacrifices in worship and was often associated with a belief in the reincarnation of souls, with a search for principles of cosmic harmony by which human beings could live.

In India the Buddhists and Jains refused to kill animals for food, on ethical and ascetic grounds, claiming that human being should not inflict harm on any sentient creature. The idea was soon taken up in Brahman circles and was applied especially to the cow. The idea carried with it condemnation of bloody sacrifices and was often associated with a feeling for cosmic harmonies.

In India, though Buddhism was gradually declining, the ideal of harmlessness spread steadily in the 1st millennium AD until many of the upper castes and even some of the lower, had adopted it. Beyond India it was carried widely northward and eastward, as far as China and Japan. In some countries, fish were included in an otherwise fleshless diet.

The monotheistic traditions that grew up and came to power in the West were less favorable to vegetarianism. In the Hebrew Bible it is recorded that in Paradise the earliest human beings had not eaten flesh and that it was permitted only after Noah’s flood though the blood in it, being the very life of it, was not to be consumed.

Jewish groups and some early Christian leaders disapproved of flesh eating as a luxury, gluttonous, cruel, and expensive while some Christian monastic orders ruled out flesh eating, and its avoidance has been a penance even for lay persons. Many Muslims have been hostile to vegetarianism though some Muslim Sufi mystics, the chief guides of Muslim spiritual life, recommended a meatless diet for spiritual seekers until Akbar, the 16th-century Muslim emperor in India, recommended a fleshless diet as a Sufi custom.

With the transformation of Western and then world life in modern times, vegetarianism also entered a new phase as part of the humanitarianism of the 17th and 18th centuries in Europe sensitivity to animal suffering was revived and with it the Pythagorean disapproval of flesh eating. Certain Protestant groups came to the fleshless diet by way of their perfectionistic reading of the Bible, while Voltaire, Shelley and Thoreau offered diverse philosophic views that advocated vegetarianism.

Vegetarians of the early 19th century usually condemned the use of alcohol as well as flesh and appealed as much to the nutritional advantages of light fare, in contrast with the rich, meat heavy diet of the day. As always, vegetarianism tended to be combined with other efforts toward a humane and a cosmically harmonious way of life.

During the 19th century the movement began to produce results even among non-vegetarians and by the early 20th century it was contributing substantially to the drive to vary and lighten the non-vegetarian’s diet. Foods such as peanut butter and cornflakes were invented by vegetarians in the United States while in other places a vegetarian diet was regarded simply as one of many disciplines recommended for specific disorders.

In Germany, the fleshless diet was regarded as only one element in vegetarianism, which was expected to be a comprehensive reform of life habits, the term being derived not from ‘vegetable food’ but directly from the Latin vegetus, meaning ‘active, vigorous’.

The movement as a whole was always carried forward by ethically inclined individuals, such as Leo Tolstoy and George Bernard Shaw as well as by certain religious sects, while some Biblical Christian sects in both England and the United States took the lead in establishing national vegetarian societies, with the first such being formed in England in 1847.

On the back of a growing number of vegetarian societies throughout the world the International Vegetarian Union was created in 1908. In the West a special industry to process high-protein vegetable foods to simulate various meats in form and flavour has grown up to ease the transition from flesh eating to health food. Stores offer products conforming to vegetarian tastes while vegetarian societies publish recipes that centre on the tasty use of legumes, nuts, cheeses, and eggs while the International Vegetarian Union works toward developing foods and medicines more in line with vegetarian ethical standards.

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A Series Of Grim Warnings

GW ScruffyAh, how times have changed.

In these days of self empowerment and political correctness even to suggest that a person of a certain age (generally under sixteen and, gasp, female!) should have any kind of minor defect would be a personal affront that would demand immediate repudiation and or significant retail therapy!

But not so in these quaint little ‘cautionary tales’ taken from Bunty, a story book from the seventies aimed at teenage girls.

Alongside the usual pony stories and pretty-boy pop group pin-ups I found these amusing treats.

There are six in all and I begin with the Scruffy Story, the Hair Care story and lastly the Nail story.

GW HaircareWhat teenager these days in anything even approaching  their right mind (if such a mythical beast actually exists) would care to be insulted by the suggestion of such ‘anti-social’ traits.

Suggestive of possible fatal consequences, as in the ‘Scruffy Story‘ I think it would be difficult to publish such subversive material today.

I shall add the the final three cautionary tales concerning the dentist, untidiness and slimming, later.

But in all honesty alongside the nifty drawing and nicely composed verse there is a rich seam of rather black humour!

GW Nails

I rest my case! And on that note I fade away myself.

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Belisha And The Zebra Crossing

belisha-advertsBelisha is a card game first published by Castell Brothers Ltd (Pepys Games) in 1937 that utilises the rules of Rummy with the traffic signs in the United Kingdom making up the theme.

Instead of the standard suits and numbers in a 52-card deck, Belisha’s cards can be grouped into numbers, colours, and types of traffic signs using period illustrations highlighting safety in motoring situations.

Belisha 1002Based on a car journey from London to Oban, Belisha was produced to make a helpful contribution to the national “Safety First” 001campaign that followed the introduction of ‘Belisha’ beacons, (named after Leslie Hore-Belisha, the minister for transport)

The round yellow flashing lights on black and white striped poles at zebra crossings were designed to reduce road casualties, particularly among children.

By 1951 the black and white stripes, with Belisha beacons on either side of the road, were approved as ‘Zebra’ crossings.

Rummy 1

As with Rummy, the players are dealt a hand of cards. Each player then takes turns in drawing a card from the deck or the first card of the discard pile with the aim of disposing of all the cards in their hand by playing them in sets or straight sequences.

They can also play their cards to extend sets or sequences laid out by their opponents.

The turn ends when a card is discarded. The game, or the current round, stops when a player has played or discarded his last card.

Players then calculate the value of the remaining cards in their hands and take that as their score for the round and begin the next by reshuffling the deck and dealing new hands.

The game ends when a player has accumulated a pre-arranged score (usually 250) at which point the player with the lowest accumulated score is the winner.

Belisha 3

003

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Sarajevo And All That

Britain Needs You at Once -WWI recruitment poster._-_Parliamentary_Recruiting_Committee_Poster_No._108Despite having written a great deal of articles on the second world war I find I have done very little on the first world war (or The War To End All Wars)

The recipes I have found that represent the wartime diet of 1914 are not dissimilar to the ones used during the second world war some twenty years later.

Proving, I suppose, that when it comes to recipes and food preferences there is nothing new under the sun. I find the sight of grown men prancing about on national television glibly taking the credit for ‘creating’ their ‘own’ (insert name here) recipes always makes me smile somewhat sardonically.

They are only doing what housewives across the world have been doing for generations, namely creating something tasty and wholesome from available ingredients.

But what do I know! I’ve Sarajevo - 1912only been cooking my way across Europe for the last thirty (well alright, nearly thirty-eight, but who’s counting) odd years! And some of them were seriously odd!

Pietzner, Carl (1853-1927) Emperor Franz Josef I (c. 1885)

But be that as it may, in Sarajevo (right) on 28th of June 1914, Gavrilo Princip assassinated Archduke Franz Ferdinand of Austria, (left) heir to the throne of Austria-Hungary triggering a serious diplomatic crisis. Austria-Hungary sent an ultimatum to the Kingdom of Serbia that set in motion the invocation of complex international alliances created in the previous WW1Adecades.

On the one side stood Russia, France and Great Britain, (the allies) on the other stood Germany and Austria-Hungary (the triple Alliance or Central Powers)

Within weeks, from 28th July 1914, the major nations were embroiled in a war which rapidly developed into the first ever global conflict.

Both alliances reorganised and expanded as more nations entered the war. Italy, Japan and the United States joined the Allies, while the Ottoman Empire and Bulgaria joined the Central Powers.

WW1EDescribed as the “War to end all Wars” the conflict involved more than 70 million military personnel, mainly European, and directly affected many times that of civilians.

In the course of the conflict over nine million combatants and seven million civilians died, a figure exacerbated by the major nations technological and industrial advances. Regarded as one of the deadliest conflicts in history that gave rise to major political change in the majority of the nations involved

On 4th November 1918, the Austro-Hungarian WW1Cempire agreed to the Armistice of Villa Giusti, and Germany, which had its own trouble with revolutionaries, agreed to an armistice on 11th November 1918, ending the war in victory for the Allies.

First National Kitchen, London, 1917

Soon after, the German Empire, Russian Empire, Austro-Hungarian Empire and the Ottoman Empire ceased to exist. National borders were redrawn and nine independent nations restored or created.

WW1DGermany’s colonies were divided up by the victors and the Paris Peace Conference of 1919 saw Britain, France, the United States and Italy impose their terms in a series of treaties. From this also emerged The League of Nations, formed with the aim of preventing any repetition of such a conflict. This effort failed, and economic depression, renewed nationalism, weakened successor states, and unresolved rivalries at the end, contributed to the start of the Second World War twenty-one years later.

Euston Station, free buffet, xmas 1917

First Wounded arriving at Charing cross hospital

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A Word From Our Sponsors . . .

TalaIt seems an awful long time since I last did an ad break but that doesn’t stop me from continuing to collect them.

From decade to decade, generation to genaration the same things crop up with almost predictable monotony.

Food and drink, cooking utensils, clothing and shoes (the fashions and foibles of the time), washing, (ones clothing , ones children and oneself), cars, entertainment and holidays.

In the wake of two world wars and years of on/off austerity people were beginning to think there was more to life. Foreign holidays grew in popularity as soldiers returned from far flung places with new ideas and more open minds.

ad 1 OvaltineThe world was shrinking.

New products and foods were entering the normal world.

With transport becoming ever faster and more efficient items from around the globe were no longer out of reach of the ordinary household.

But the old form of written, drawn, photographic, colour and black and white images are gradually being replaced by media ‘events’, short ‘arty’ films, stories and ever more complex images that can frequently bear little or no relationship with the product (Perfumes and cars being prime examples)

Ad 3 PersilGive me a good, old fashioned Marmite advert every time. The kind of simple, honest product advertising that does exactly what it says on the tin! (Or the billboard or in the favourite magazine or newspaper)

Marmite

 

 

 

 

 

 

Ad 5 Peas

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I’ve Been Sold A Pup . . .

Slovenský čuvač, archive 1DSC02703For the past four years I have believed that my Poppy was a Golden Retriever. She has the look, the temperament and the possessive nature so why should I not?

And then in the course of a conversation with a young Hungarian care worker I met in a nursing home near here when looking at some photographs, I was told quite firmly that she was not a Retriever but a Slovenský čuvač (Slovakian Koovass) or sheepdog!Slovenský čuvač, archive 2

It turns out that the girls father was a shepherd in northern Romania and used to breed them and she grew up surrounded by these lovely white dogs.

DSC00028 When I questioned this, certain that she was pulling my leg, she pulled up some photographs on Wikipedia of the  Slovenský čuvač. It can be either straight or curly coated and weigh anywhere between 32 and 52 kilos, the females tending toward the lower end , the males to the higher.

Slovenský čuvač, archive 4 Used on sheep farms and mountain ridges as well as homes and frontiers the Slovenský čuvač  is boundlessly loyal and strong willed, resisting every enemy including bears and wolves. By tradition the animals are always bred white in order to make them distinguishable from ‘the beasts of the night’

Slovenský čuvač, archive 3A good watchdog, guard, shepherd and companion, the Slovenský čuvač  proved itself invaluable in watching sheep but cattle, hens and other domestic animals as well as its master’s property.

P3Slovak sheep farming has a very old tradition, well documented as far back as the 17th century. However, as wolves slowly began to disappear from the European mountain ranges and modern herding practices were instituted, it was faced with becoming a mere relic of the past.

But full credit for reviving the breed and establishing the standard is owed to Dr. Antonin Hruza  who registered breeding of the čuvač  at the Veterinary Faculty of Brno University on June 4, 1929. (Brno is the second largest city in the Czech Republic)

The Club of the Breeders of Slovenský čuvač  was established in 1933 and a written standard was established and approved in 1964. Holiday makers and visitors to the mountains and spas of the region took to the  breed, leading to its appeal as a family friendly dog and its growing popularity.

All of the images on the left are from Wikipedia while those on the right are of Poppy.

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