Tag Archives: fashion

Some Beauty Tips . . .

This magazine article from 1959 is of interest since by this time rationing was completely forgotten. And although Paris and Milan still held their pre-war eminence, more and more beauty products from around the globe were becoming available. All things … Continue reading

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The Evolution Of . . .

The Supermarket. A Supermarket is just what it says on the tin: a self-service grocery store offering a wide variety of food and household merchandise comprising meat, fresh produce, dairy, and baked goods with shelf space reserved for canned and … Continue reading

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Stateside Fashion

Although America did not officially enter the war until 1942 Franklyn D. Roosevelt, the best War-time and longest serving President of all time, began preparing the American people for war from the outset. Industries were harnessed to produce necessary supplies and … Continue reading

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The Ration Of Fashion

The Austerity Look Part 3 of 3 Sensible shoes, square shoulders, short skirts and ‘painted legs’ soon became the norm. A large number of the European fashion ‘houses’ re-located to Berlin or went into mothballs. The fashion industry went into … Continue reading

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The Ration of Fashion

Make do and mend Part 2 of 3 By the end of 1942 rationing was really beginning to bite. The majority of able bodied men and boys had gone away with no certainty that they would ever return. Vast quantities … Continue reading

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The Ration of Fashion

Tighten Your Belts Please! Part 1 of 3 On the 1st June, 1940, for the first time ever, clothing came under the strictures of rationing. The Palace of Westminster, rather than Paris, would dictate what could be worn, how long … Continue reading

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Another Word From Our Sponsors . . .

Earn-A-Quick-Buck Publications Needs YOU! How about a quick slap of Roche’s Embrocation for all those irritating little aches and pains? For that nasty cough? Only one teensie-weensie little critique : if it hasn’t worked in 130 years is it ever going … Continue reading

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