This magazine article from 1959 is of interest since by this time rationing was completely forgotten.
And although Paris and Milan still held their pre-war eminence, more and more beauty products from around the globe were becoming available. All things American were also becoming more desirable and available.
There seem to be a couple of pages adrift and hope this does not spoil your appreciation.
If I can locate the missing pages in the archive I shall add them here.